Burton X MMT Textiles
* This project was created under a collaboration with the companies during an MA degree at the London College of Fashion
The project entails the integration of Inotek, an innovative fibre that reacts to humidity in order to adjust to weather conditions, in the leading snowboarding company’s, Burton, garments. The aim of this disruptive design is to increase customer lifetime value, enabling them to invest in one quality piece that will serve them both functionally and fashionably throughout time.
Dry Conditions
Keeps Warm
Damp Conditions
Mouisture Evaporation
Lining
Inotek is placed in areas where consumers testified to be more inclined to sweat and create humidity. Areas, where Inotek is placed, are incorporated in the design using a gradient orange colour.
Storytelling Label
A pinguin concept leads the colourways for this project as Inotek is inspired by pinguins isolation abilities
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Inotek is placed in areas where consumers testified to be more inclined to sweat and create humidity. Areas, where Inotek is placed, are incorporated in the design using a gradient orange colour.
Storytelling Label
A pinguin concept leads the colourways for this project as Inotek is inspired by pinguins isolation abilities
Accessories
Inotek is offered in accessories as well as a cheaper testing product for the new fibre
Inotek is offered in accessories as well as a cheaper testing product for the new fibre
Neck Warmer
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Mittens
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